Jeffry Soria

Business Consultant

Strategist Consultant

Digital Advertiser CRO

AI Manager: Chatbots

Google Ads, Meta Ads

SEO, SEM, SMM

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Jeffry Soria
Jeffry Soria
Jeffry Soria
Jeffry Soria

Business Consultant

Strategist Consultant

Digital Advertiser CRO

AI Manager: Chatbots

Google Ads, Meta Ads

SEO, SEM, SMM

SEM: paying to be first ones on Google Search

  • Created By: Jeffry Soria
  • Date: 26/01/2024
  • Client: Visit South America
  • Categories: SEO

SEM (Search Engine Marketing) offers immediate and prominent visibility in Google’s search results through paid ads. This direct approach targets potential customers searching for travel services, leading to higher click-through rates and increased conversions. It’s an effective way to generate revenue quickly, particularly for specific promotions or target audiences in the competitive travel market.

Despite achieving top organic traffic rankings (SEO), it is advisable to invest in paid advertising (SEM) to gain additional visibility. This dual approach secures two prominent positions in search results, thereby enhancing customer acquisition potential.

 

Above all and most crucially, it’s essential to ensure that your ads are yielding the desired conversions. Without proper direction, you’re simply burning money without any justified reason.